![]() Electric Guitars:įender Studio Deluxe set steel guitar/amp packageįender Champ student set steel guitar/amp packageīy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). See the 1965 Fender catalog.Ĭlick on the images for a closer look at each page, or click on the model names to jump to the relevant catalog page. ![]() The previous year's insert ( 1963) was in the annual 'school music issue' - clearly aimed more at student players than professionals.įender included a longer brochure still, the following year - running at twelve pages. Interestingly, this brochure speaks of a shift in how Fender was placing itself in the guitar market. Fender had placed similar catalogs in Down Beat over previous years. This 'brochure' is actually the center pages of the 1965 'annual guitar issue' of music magazine Down Beat (July 16th, 1964 Wes Montgomery cover) - check ebay for back issues.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |